Top 6 Reasons Why Your Business Website Needs a Blog

Are you wondering if you need to blog on your business website, even when you’re not in the blogging industry? That’s a reasonable thought, and to be candid, it’s not compulsory. But to succeed online, you must give blogging a view.

You probably ask yourself, “what should I blog about?” It is very simple; your blog posts must center around your business for the benefit of your customers. In this article, you’ll discover the top 6 reasons why your business website needs a blog.

Before diving into the list, have you visited corporate blogs like MicrosoftAppleOracleFacebookCoca-Cola, and others? Do you wonder why they run a blog despite their popularity and success? If successful brands could run a business blog, then you should start one immediately. In case you already have one, a time-to-time update is essential.

Here come the reasons:

Increase Website Traffic

Without traffic, nothing works on your website! If you don’t want to rely on paid traffic, website blog is the ultimate solution. It help customers and prospects get the information they need about your products or services, which engages them on your website. Even, with paid traffic, blog posts will keep your visitors around and make them come back.

A well-optimized blog will bring people who haven’t heard about your business to your site through the search engines. This engages them and increase their interest in your business, thereby growing your traffic.

Brings Higher ROI

You have spent money setting up your business, as well as your website. Hence, you need to make profits. Website blog with increased traffic will also improve your return on investment (ROI).

Ensure your blog posts are unique, engaging, and end with a call-to-action (CTA). Besides, each post should focus on how your industry can help consumers solve a problem.

Makes You an Authority in the Industry

Have you read a blog post for the first time and felt like not leaving the site? It must have happened to a few people, if not many. A blog post that solves a reader’s problem will increase the trust rate of the business. With this, you’ll have a higher percentage of returning visitors who will be eager to read more. And in a short while, they’ll become paying customers.

Showing your visitors how they can solve problems on their own or how your industry can offer solutions will be of great value. Therefore, it makes you stand taller than your competitors.

Increase Leads

Just like the famous saying, “money is in the list.” That’s true, but only an email with a live list will bring in money. Engagement on your business blog will drastically increase your email list with active readers that will open their emails.

Builds Business Relationship

It’s easier to build a business relationship with customers and prospects through your blog. Your blog shows them how you can help them with your service, and with the comment box, you can seal the relationship. Give a friendly-response to every comment under your post, and they’ll be happy to be with you forever.

Brand’s Exposure

Blog exposes your product or/and service to a wide range of people. A social media share button placed at the end of the post will do the magic. Once your content is unique and engaging, include a share button, and you’ll be surprised at how your content will go viral.


Having a blog on your website is your number one method of attracting targeted traffic that will increase your ROI.

Waiting another one day to start is keeping your visitors outside of your website – start today! You don’t need to post every day, but when you do, post unique and engaging content that offer results.

If you need help building a blog site, or need a reputable content writer, contact us here. We’ll help you build an attractive, user-friendly blog. We can also write content that will help you gain more visibility, rank higher in the SERPs, and make you more money.

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Adeolu is a thriving blogger and a B2B freelance writer with vast knowledge in graphics and web design. He regularly writes about Blogging, WordPress, Digital Marketing, and Content Marketing.

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