Adeolu Adefarakan 
Many B2B SaaS marketing teams fall flat in their content marketing approach. Instead of leveraging pain point SEO keywords that drive conversions, they prioritize high-volume keywords geared toward increasing website traffic. Their proven standard for developing a content strategy often follows after this process: The interest-based keyword approach often ends up with a list of … Read more
The truth is, not everyone is reading your blog post in its entirety. Jakob Nielsen’s report shows that 79% of readers scan a website page and only 16% end up reading the page content in full. Those who can’t find the information they’re looking for at a glance hit the back button and look elsewhere. … Read more
As a startup, you want to reduce churn and keep your customers coming back to buy more. In an attempt to add customer retention software to your tech stacks, you found that retention tools differ in features, making the process a tough proposition. You want this software at all cost because repeat customers are easy to sell to, and they spend … Read more
Blogging is a lucrative content marketing tactic for businesses of all sizes. It can help you stay at the top of the business chain and succeed faster than your competitors. Consider big brands like Microsoft, Apple, Oracle, Facebook, and Coca-Cola. Despite their popularity and success, they still run a blog on their website. They use their blogs as an … Read more