Blogging is a lucrative content marketing tactic for businesses of all sizes. It can help you stay at the top of the business chain and succeed faster than your competitors.
Consider big brands like Microsoft, Apple, Oracle, Facebook, and Coca-Cola. Despite their popularity and success, they still run a blog on their website.
They use their blogs as an avenue to share their company’s news, upcoming events, tutorials about their products and services, and many more. If successful brands don’t overlook blogging, you shouldn’t either.
The benefits of running a blog for your business include:
- Link building
- Driving organic traffic
- Building trust and authority
With that said, let’s take a closer look at how this profitable marketing strategy — blogging — can take your business to the next level.
What is Blogging?
Blogging is the process of creating text content incorporated with elements like images, infographics, videos, links, etc. to educate a particular audience and help them solve their problems.
You can run a blog separately or as part of your business website. The former helps you share content about your chosen niche with people who are looking for information, preferably solutions in that niche.
On the other hand, the latter helps a business educate its customers and prospects about its products or services, and its ultimate goal is to close more deals.
Top 3 Benefits of Blogging for Your Business
Among others, these three benefits are enough for you to start blogging on your business website. Blogging:
1. Promotes link building
If not for any other reasons, you need link building to rank for specific keywords. It will be difficult to rank your website on search engine result pages (SERPs) if there are no relevant backlinks (also known as incoming links or inbound links) coming from other websites to your website.
To attract quality backlinks to your website, running a blog that focuses on your business is the ultimate solution. Anytime you create a compelling blog post, the content has the potential to increase merit-based backlinks to your website.
Here are two things you can do to earn relevant links:
- Do intense research and create unique content that will educate your readers and solve their problems.
- Post regularly to keep your readers coming back to your website.
If your visitors get value from the content you publish, they’re more likely going to link back to your website. And the more inbound links you get, the more your chances of ranking high in Google.
Creating valuable articles with links to authority websites in the industry will also help you build quality links. It is proof that you know what you’re doing, and it can motivate your audience to link back to your site.
Linking to authoritative websites serves as a vote of confidence, and a sign that you’re a trustworthy professional in your industry.
Beyond increasing your visibility on Google and other search engines, inbound links can also boost your domain authority.
2. Drives organic traffic to your site
Picture this. You have a physical store with a variety of goods in it but nobody is coming to buy. This can make you feel bad because you need people who are interested in your goods to come in and buy frequently.
The same applies to your business online. Posting useful content is the best way to attract targeted traffic and convert them into customers.
Other traffic sources you might want to try have their downsides, including:
- Paid ads will drive tons of traffic to your website but the moment you run out of money, your visitors will stop coming.
- Buying an email list can be a good traffic source if you know how to market your list. But it is illegal and expensive, and you don’t know who will open and click through your emails.
Blogging, however, can drive a good amount of organic traffic that is dependable over time.
Here’s how it works:
Every time you publish a blog post, it tells the search engines there’s new content on your website to crawl and show up in search results.
When people see your content in search results, they click through to your website to learn more about your business.
Think about it this way.
Most businesses don’t update their web page content for months or even years. When this happens, there will be no new content for the search engine bots to crawl and display on search results pages.
Blogging can solve this problem.
Every time you write and publish a blog post, it’s an additional indexed page on your website. It’s also an opportunity to rank your website in organic search and drive traffic to your website.
Having visitors to your website will help your business in the following ways:
- Increase user engagement. Users will spend more time on your website and take actions they wouldn’t have taken without a blog, especially when they find value in your content, product, or service.
- Increase leads. Visitors will be willing to sign up for your newsletter, increasing your leads significantly.
- Boost conversion rates. With valuable content on your website, prospects will trust your business and buy from you or subscribe to your offer.
Blogging is also a sign that your website is active and search engines should always check in for new content.
The overall good news is that the more blog posts you publish, the more opportunities you have to rank your website on search engines in the long term.
3. Builds trust and establishes you as an authority
Gone are the days when online shoppers pull out their cards and make an instant purchase. Today, they do a lot of research about the product they want to buy before clicking the BUY NOW button.
Shoppers would navigate from one eCommerce store to another to compare prices, delivery costs and time, return policies, and more. They also want to see if the business offers helpful information about the product they want to buy.
This is where blogging comes in. It provides shoppers with detailed and credible information that answers any questions that visitors have.
Blogging instills a level of trust in your prospects, making it easy to convert them into buying customers.
Providing accurate answers and solutions to your audience will position you as an authority in the industry. And once prospects find out that you’re trustworthy, they will buy from you and also refer other people they think might need the same product.
Final Thought
If you have not had any reason to run a blog on your business website, think about it for its long-term benefits. It’s rare to fail with blogging as long as you publish great content and connect your website to Google Search Console Tools and other search engines.
Start a blog now and fast-track your success. Let’s talk.
Frequently Asked Questions (FAQs)
Are there any successful bloggers?
Yes, there are many of them. Seth Godin, Neil Patel, Marie Forleo, Steve Blank, HubSpot, TechCrunch, and Tim Ferriss, to name a few. You can be the next blogger on the list if you start now.
Can I write my own articles?
Yes, if you can write engaging copy that solves your audience’s problems. If not, visitors will keep going back to Google to read the same topic on your competitor’s website.
I can’t write. What should I do?
Outsource your content writing to a credible blog writing service. Adeolu is reliable when it comes to writing unique, engaging, and conversion-focused copy for e-commerce stores and business websites. A trial will convince you.
Why does it matter to publish compelling content on my website?
Because you’re not the only one running that business—you have competitors who might have more financing capital than you. But when you have original content that makes visitors stick around, you have a higher chance of leaving your competitors behind.
How will Google index my website?
By connecting your site to Google Search Console. This will grant Google access to index your site for search ranking.